Mass customization : "Customo Ergo Sum" ?

Nike customisation
- strap : lanière, courroie, sangle
- overlay : revêtement
- lace and lining : lacets et doublure
- vamp : devant de la chaussure
- binding : reliure, fixation (skis) / obligatoire, qui engage
- la couture : seam
- cupsole : semelle
- base : partie inférieure, pied d'un arbre
- swoosh : (water) bruissement, (stick through air) sifflement, (tyres in rain) glissement
- to swoosh : (water) bruire
> he went swooshing through the mud : il est passé en faisant gicler bruyamment la boue
Nike wiki analysis

Puma Mongolian BBQ
- strip : bande
- quarter : (piece of leather that comprises the part of a shoe or boot covering the heel and joining the vamp) (base for nike)
- outsole : cupsole
- eyestay : garant
- stitching : la couture
- heal cap : la baguette
Totally vital : French shoe glossary
Fascinating : Official Puma Financials
Fascinating II : More financials on Puma (Bloomberg)

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